trend culture. It is derived from street culture and based on sneakers. The first carrier of expression is clothing, and then all kinds of accessories, items, etc. As long as it is followed, a brand that creates trendy culture can be called a trendy brand. Of course, the label of trendy brand can also be one of the multi-brand labels. How hot it is is a superficial sensory experience, and it depends on how much weight the brand assigns to this label.

As for the core differences between excellent and not-so-excellent trend brands are: 1. Whether they can interpret trend culture in their own unique way; 2. Whether they can gain more and more recognition and following; 3. Whether they can have sustainable development innovation ability? …etc.